Vanguard
Media Strategies
Frequently Asked Questions
At Vanguard Media Strategies, we believe clear communication is key—not just in the work we do, but in how we work with our clients. Here are answers to some common questions about our services, process, and how we can help your campaign or organization succeed.
📈 Media Strategy & Digital Consulting
Q: What does your media strategy development process look like?
A: We start by understanding your goals, audience, and current media presence. Then, we conduct research into voter demographics and media trends to develop a strategy that outlines messaging, content channels, and ad placements. Our goal is to create a clear, actionable plan that maximizes your outreach efforts.
Q: Can you help with social media algorithm changes and digital platform updates?
A: Yes! We stay up-to-date on platform algorithm changes, particularly across Meta and Google platforms. Our team provides ongoing consulting to help you adapt your digital strategy to stay visible and effective.
Q: Do you offer training for campaign teams?
A: Absolutely. We can provide one-on-one or group training to help your team understand key tools like Meta Business Suite and Google Analytics, ensuring you're equipped to maintain momentum throughout your campaign.
🎨 Creative Messaging & Brand Development
Q: What’s involved in brand development for a political campaign?
A: We help you build a recognizable and consistent brand through logo design, typography selection, color schemes, and messaging guidelines. This includes creating a comprehensive “look book” to ensure consistency across all communication platforms.
Q: Can you help with messaging for controversial or complex issues?
A: Yes, we specialize in crafting clear, compelling messaging—even on complex or potentially sensitive topics. Our approach focuses on connecting with your audience through values and relatable narratives.
Q: Do you work with organizations starting from scratch?
A: Definitely. Whether you're launching a new campaign or rebranding an established organization, we’ll work with you to build a compelling identity from the ground up.
🌐 Digital Advertising & Social Media Management
Q: What platforms do you manage ads on?
A: We primarily manage ads on Meta (Facebook and Instagram) and Google platforms (YouTube and Google Display Ads). We handle targeting, A/B testing, and performance optimization throughout the campaign.
Q: How do you ensure ads reach the right audience?
A: Our process involves defining audience segments based on voter demographics, behaviors, and interests. We use data-driven targeting tools, regularly reviewing performance metrics to optimize for reach and engagement.
Q: Can you help with account setup and management for social media platforms?
A: Yes. We assist with setting up, optimizing, and managing accounts through Meta Business Suite and other tools to ensure streamlined content management and reporting.
🎬 Content Production
Q: What types of video content do you produce?
A: We produce short-form (under 60 seconds), medium-form (60–90 seconds), and long-form (90+ seconds) videos. Our services cover scripting, filming, and editing for social media, websites, and digital ads.
Q: Do you offer on-site filming?
A: Yes, we can arrange on-site filming depending on your location and project scope. We also offer remote production options if needed.
Q: How long does video production typically take?
A: Timelines vary based on project complexity. Short-form content can often be turned around within a week or two, while long-form videos may take several weeks from concept to final edit.
💼 Working with Vanguard Media Strategies
Q: Who do you typically work with?
A: We partner with political candidates (especially local and state-level), 501(c) non-profits, 527 organizations, Republican Town Committees (RTCs), and state political parties.
Q: Do you only work with Republican campaigns?
A: While many of our clients align with conservative causes, we primarily focus on supporting organizations and candidates that share a commitment to effective, principled messaging.
Q: What is your pricing structure?
A: Our services are customized to each client’s needs. After an initial consultation, we’ll provide a tailored proposal outlining costs based on the scope and duration of your project.
💰 Pricing & Packages
Q: How does Vanguard Media Strategies determine pricing for services?
A: Our pricing is based on the scope of work, project complexity, and the level of customization required. We offer tiered pricing for individual services and customizable packages to fit your needs and budget.
Q: Do you offer pre-set pricing packages?
A: Yes! We provide structured packages for clients looking for a bundled approach. Additionally, we offer custom packages for those who need a tailored solution. Please contact us with the details of your project to determine which package is best for you!
Q: Can I request a custom quote?
A: Absolutely. If our existing packages don’t align with your needs, contact us for a custom quote based on your specific goals and budget.
Q: Do you require a retainer for ongoing services?
A: For long-term engagements like social media management, digital advertising, and consulting, we typically operate on a monthly retainer to ensure consistency and ongoing optimization.
Q: Do you offer discounts for new clients?
A: Yes! We offer limited-time introductory discounts for new clients looking to get started with our services. Contact us to learn more.
Q: What payment methods do you accept?
A: We accept checks, major credit cards, ACH transfers, and other secure online payment methods. Payment details will be outlined in your contract.
Q: Do you offer refunds?
A: Due to the nature of our services, we do not offer refunds. However, we work closely with our clients to ensure satisfaction at every stage of the project.
💡 Getting Started
Q: How can we get started?
A: Simple—contact us here to schedule a free consultation. We'll discuss your goals and how we can support your campaign or organization.